The Practical Uses of Indoor Positioning Technology

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The Practical Uses of Indoor Positioning Technology


A simple description of Indoor Positioning Systems (IPS) is that they are similar to a GPS but for indoor environments. Through a mobile device for example tablet or smartphone, IPS can be utilized to find objects or people in a building. To obtain a precise position of an object or a person, IPS depends on wall or ceiling installed sensors to determine the location of an object or user. Identical to GPS, IPS systems can tell the direction of a moving object. Using this information, IPS can determine the exact location of an individual or object in a given indoor space.

Functions of Indoor Positioning Systems
Way Finding
Directing customers and visitors to their destination is not only convenient, but it also saves time and effort. It eliminates waiting time for the customers hence saving the company money and time.

Targeted messaging
Location-based messaging allows companies to send customized messages to their clients. Indoor maps hence enhance delivery of personalized offers at the right place and time.

Catalyst for improvement
Whether big or small, any process can be improved. Indoor maps help to enhance your interaction with staff and customers.

GPS for indoors can help enhance your brand image and establish you and your business as leaders in your field.

Discover and act
GPS for indoors offer you an innovative way of studying how goods and people move within your warehouse or business premise. It provides valuable data that you can use to make important decisions.

Installing an indoor positioning system within an indoor space is a great means of creating an indoor navigation experience over large facilities for way location, content pushing, or notifications. Connectivity between indoor positioning hardware and mobile applications creates a distinct experience.

Placement of the user within the space can occur in three major ways: Pedestrian dead reckoning (PDR), fingerprinting, and proximity. Proximity detection calculates the position of the user by determining the nearest signals in the specific location. Fingerprinting determines signal strength so that the IPS application can determine the exact location of a person or object. PDR uses the sensors of the mobile device to calculate its location and determine speed and direction by following movement.

Tracing mobile device user via a space provides an opportunity for individuals to follow information on user movement or present engaging content and user notifications through mobile applications. Some of the data that can be collected using the IPS include visible devices information, which helps in creating a heat map of all portable devices within a building. Systematic reports for total unique visits, total/average time spent in a certain location, or total number of visible users in a given zone can be provided.

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